Privacy Policy

Privacy Policy

Effective date: September 29, 2025

Houses by Zipcode (“we,” “our,” “us”) respects your privacy. This Privacy Policy explains what we collect, how we use and share your information, and your choices. It covers our websites, forms, emails, text messages (SMS/MMS), and related real estate services (collectively, the “Services”).

Please do not share sensitive financial or personal health information (PHI) through our forms, email, or texts.

1) Information We Collect

You provide:

• Name, email, phone number, property details, service plan selections, budget, goals, and any messages you send us.
• Payment information for plan upgrades or brokerage services (processed securely via Stripe).

From your use of the Services:

• IP address, device/browser type, pages viewed, referring/exit pages, timestamps, and general location (city/region).

Cookies & similar technology:

• We use pixels, tags, and UTM parameters to measure traffic, attribute sources, and improve performance.

Third-party sources:

• Analytics platforms (e.g., Google Analytics), MLS/IDX data sources, advertising partners, and social media platforms you interact with.

2) How We Use Information

We use information to:

• Provide, operate, and improve the Services.
• Process inquiries, plan selections, and service payments.
• Facilitate property listings, searches, and customer support.
• Send transactional communications (e.g., confirmations, updates, or alerts).
• Send marketing communications (with your consent), including offers, property updates, or new service announcements.
• Analyze usage trends and improve user experience.
• Prevent fraud and enforce our Terms of Service.

3) SMS/MMS (Text Messaging) Terms — 10DLC Compliance

By opting in, you agree to the program terms below. You may receive SMS/MMS from our 10DLC number(s).

• Program name: Houses by Zipcode
• Purpose: Transactional and/or marketing messages, such as property alerts, showing confirmations, or service updates.
• Opt-in methods:
  • Checking an unchecked box on our web forms labeled for text consent and submitting your number; and/or
  • Texting a keyword we provide (e.g., JOIN, START); and/or
  • Completing a digital or paper form where you explicitly consent to receive texts.
  • Confirmation: For marketing messages, we may use double opt-in (we’ll ask you to reply YES to confirm).
• Message frequency: Varies; may be recurring.
• Costs: Message & data rates may apply.
• Help: Text HELP for help or email info@housesbyzipcode.com
• Stop: Text STOP to opt out at any time.
• Supported stop keywords include STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. After you send STOP, we’ll send one final message to confirm your opt-out.
• Consent: Consent is not a condition of purchase.
• Carriers: Carriers are not liable for delayed or undelivered messages.
• Eligibility: Must be 18+ (or the age of majority in your region).
• Data Use: We store your opt-in/opt-out status, phone number, and message metadata as required by law to operate the program and maintain records.

To update your preferences without texting, contact us at info@housesbyzipcode.com
with the subject “SMS Preferences.”

4) Email Marketing

With your consent, we send newsletters, property alerts, updates, and promotions. You can unsubscribe anytime using the link in our emails.
Unsubscribing from email does not affect SMS preferences (and vice versa).

5) Legal Bases (EEA/UK)

Where applicable, we process data based on:
(a) consent;
(b) contract (to provide requested Services);
(c) legitimate interests (e.g., site security, analytics, service improvement);
(d) legal obligations.

6) Sharing & Disclosure

We may share information with:

• Service providers (hosting, CRM, payment processors, email/SMS platforms, analytics) under confidentiality and data-protection terms.
• MLS/IDX data providers as required to display property listings and related data.
• Analytics and advertising partners (in aggregated or pseudonymous form).
• Legal or compliance entities when required by law, to protect rights/safety, or in connection with a merger or acquisition.

We do not sell personal information in the traditional sense. If “sale” or “sharing” is defined broadly under your state’s law (e.g., CCPA/CPRA), see Your State Privacy Rights below.

7) Cookies & Tracking

We use cookies and similar technologies for functionality, performance, analytics, personalization, and advertising measurement.
You can manage cookies in your browser or via our Cookie Settings.

Do Not Track: We do not respond to DNT signals due to inconsistent industry standards.

8) Data Retention

We retain personal information only as long as necessary for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements.
SMS consent/opt-out records are retained as required by compliance.

9) Security

We use appropriate administrative, technical, and organizational measures to protect your data.
No method of transmission or storage is completely secure; please avoid sending sensitive or financial information via unsecured channels.

10) Children’s Privacy

Our Services are not directed to children under 13 (or under the minimum age required by your jurisdiction).
We do not knowingly collect data from such individuals.

11) Your Choices & Rights

• Access / Update / Delete: You may request access, correction, deletion, or a copy of your data.
• Opt-out of marketing: Use unsubscribe links in emails or text STOP for SMS.
• Cookie controls: Adjust browser settings or visit our Cookie Settings.
• Withdraw consent: You may withdraw consent where applicable at any time.

California / U.S. State Rights (e.g., CA, CO, CT, UT, VA)
Depending on your state, you may have rights to:

• Know/access, correct, delete, or opt-out of “sale”/“sharing.”
• Limit use of sensitive information.
• Exercise these via:
  • Do Not Sell or Share My Personal Information: [/privacy-choices]
  • Limit the Use of My Sensitive Personal Information: [/privacy-choices]
  • Or email info@housesbyzipcode.com with the subject “Privacy Request.”

EEA/UK Individuals

• You may have rights to access, rectify, erase, restrict/oppose processing, and portability.
• You may lodge a complaint with your local supervisory authority.
• If we transfer data outside the EEA/UK, we use appropriate safeguards (e.g., Standard Contractual Clauses).

12) Third-Party Links & Tools

Our Services may include links to third-party sites or embed tools (e.g., property maps, analytics scripts, videos).
These are governed by their own privacy policies, not ours.

13) Changes to This Policy

We may update this Policy periodically.
We will post the new effective date and, if changes are material, provide additional notice through our website or email.

14) Contact Us

• Houses by Zipcode
• Email (General & Privacy): info@housesbyzipcode.com
• Mailing Address: 3833 24th Ave N., Saint Petersburg, FL 33713, United States

If you prefer not to email, text HELP to our program number for assistance (message & data rates may apply).